March 1 & 2, 2020
Sunday & Monday Schedule
Hoping for some specialized instruction from our speakers? Master Classes and styled shoots are the perfect add-on to your Hybrid Collective registration. Enjoy a mini-workshop with your favorite photographer during the convention in a smaller group!
7:30-8:00am
Registration
Pick up your lanyards & swag bags
8:00-8:30am
welcome
Introduction from Belinda, Julie & Jon. Hello from FujiFilm & PhotoVision!
8:30-9:30am
opening keynote: Elizabeth Messina
Elizabeth will share details of her personal journey as an artist & photographer. She’ll reveal intimate details about the steps and mistakes she’s made in her career. Elizabeth will inspire you to be the best photographer you can be. Through a mixture of antidotes, real life scenarios and factual information this world reknowned “hybrid” photographer will touch your heart and ignite the artist within you.
9:30-10:15am
Speaker:
Daniel Kim
F*cK PERFECT
The Exquisite Journey
Hear how Daniel went through a period of time that changed how he views everything... especially his work. It made him re-evaluate the how, why and what he thought he should be shooting. The minute Daniel changed things, his bookings and engagement increased.
10:15-10:45am
Coffee Break
10:45-11:30am
breakout classes
included with registration
6:00-8:00pm
Registration
Check in on Sunday to get an early head start on mingling with your peers! Pick up your lanyards & swag bags and enjoy hors d'oeuvres!
sunday
monday
Sponsored by fujiFilm
5 Ways to WOW with your website
Your work is awesome and you can feel it in your gut that you are meant to be a photographer. But...no one is filling out your contact form. Or maybe you're less than excited about the couples that are. Are you overwhelming an already overwhelmed bride? Are you attracting bridezillas or low budget inquiries? With just a few simple tweaks, you can change the quality of the inquiries you receive and the way you are perceived by industry connections.
Cassi Claire
SERVING > SELLING: THE MISSING LINK IN YOUR CLIENT EXPERIENCE
You want clients to print their work but feel overwhelmed in conveying the importance ... but mostly, the investment. Deep down you KNOW that you're leaving money on the table. But have you also considered that your leaving your clients uneducated?
In this breakout, you’ll be guided through foundational client based marketing and how to craft a process that serves BOTH your customer AND your bottom line. This is about SO much more than gifts and automated touch-points. Forget the fluff … this process is soundly rooted in well known marketing research rarely discussed in our industry. You will leave FULLY equipped with an action outline, crafted questionnaires and email templates just for attending.
Alisha will walk you through her trademark experience, “Preview and Prosecco” - a revolutionary yet simplistic concept that generated 40k in post wedding sales last year alone.
If your current goals include 1) Generating print sales 2) Increased client satisfaction 3) Learning to serve/ break into a luxury market ... then this class is most certainly for you.
Alisha Crossley
Creatives & Their Mental Health
Vanessa Hicks
The balancing act - Mixing business with motherhood
Meg Hamilton
TBA
Have you found yourself struggling with your success? Have you attended every conference, workshop, styled shoots, and still can't seem to get where you want to be? Are you building your house on a rocky foundation? What if I told you that what's stopping is YOU? Your mental health plays a vital role in your business, yet 1 in 3 creative entrepreneurs suffer fro some sort of mental illness. Vanessa Hicks will not only be sharing her testimony with dealing with mental illness as a creative entrepreneur, but some of the triggers that creative entrepreneurs find themselves in while living their dream, and fostering a community to remind entrepreneurs that they are not alone!
11:30-12:00pm
lab panel
12:00-1:00pm
lunch
Included with Registration!
1:00-3:15pm
Breakout classes
Included with registration
Roundtable Q&A with all our film lab sponsors.
1:00-3:30pm
Optional Styled Shoots
Expand your portfolio with an offsite shoot. Scroll through to see each instructors mood board for their shoot!
-OR-
Corbin will guide students through her process of shooting details to create cohesive real-wedding editorial content. She takes the approach of making these images “a breath” in between more richly spontaneous moments of an event. Whether for a client’s album or for the pages of a magazine, these supporting images provide a useful balance of color and texture in any photographer’s portfolio. Students will focus on perfecting their skills, in particular walking away from the class with ready to use methods for shooting what many find to be a challenging editorial image: the wedding invitation. Palette & backdrop choices, timeline challenges, creative composition and must-have styling/camera tools will be explored. Students will be using real-wedding decor collections from some of Corbin’s favorite designers during the shoot.
Stacey Foley
Fear in Business, it’s What's Holding you Back
Lifestyle on the beach - Styled by Ginny Au
erich mcvey
The Editorial Plan
corbin gurkin
Fine art family session in the Olive Groves
savan phann
THE STORY OF THE SEA : AN ELEGANT SEASIDE WEDDING EDITORIAL WITH MODERN MEETS OLD-WORLD TOUCHES
lauren fair
Film 101 with Jonathan Canlas - theFINDlab
thefindlab
1:00-1:45pm
2:30-3:15pm
In Lauren Fair's editorial shoot, she'll walk you through a stunningly beautiful, ocean-inspired shoot with beautiful details. Lauren's shoots are known for pulling in lovely details, atmosphere and genuine models to give you the ultimate California portfolio-building editorial shoot. With soft tones inspired by the ocean + California coastline, the shoot will be designed to have a relaxed, bohemian fine art feel with flowing fabrics, intimate close ups and a relaxed aesthetic.
Style family shoot with a family of 4 nestled among the olives having a wonderful afternoon picnic. Wine, cheese and a swinging hammock. Kids running around, playing and laughing in the hammock, dad playing the guitar, and mom picking olives branches for a bouquet. This session will focus on shooting film and digital in a beautiful backlit location and learn how to shoot and pull, soft sweet, loving, details and connection between the family.
How many of you know this feeling? You’re on the verge of launching a new product, a new workshop, a new business idea, and before you even begin your mind fills with thoughts of: Where do I start? Why would anyone listen to me? Is it going to be worth it? Am I going to be successful? And instead of listening to what’s on your heart, instead of doing what you know you’re meant to, you’ve allowed self doubt and fear to talk you out of even trying. For many of us it’s fear of rejection. Fear of judgement. Fear of the unknown. But, what if we could realize that our greatest accomplishments are on the other side of fear. What if we understood that by honouring our truth, and listening to what’s on our heart, we can create the life that we truly desire. None of us are immune to the ego based emotions and thoughts that fear instills in us however, we are in control of how we respond to those limiting beliefs. Through understanding and acknowledging them, we can create a stronger, more confident belief in ourselves allowing us to not only chase those big dreams, but to accomplish them and so much more. Join me as I give you permission to succeed and teach you how to work through your fears, honour your story and create the life, and business, you truly deserve
Learn to create a narrative and capture emotive imagery during this styled shoot including two real couples as well as styled vignettes & flat-lays. Erich & Ginny will show you how they create a narrative that feels natural and flows seamlessly, while coaxing the most out of each couple and trying to think outside the box. This knowledge and approach applies to both real couples as well as lifestyle campaigns. Erich will talk about natural lighting, directing, posing, composition, working with your environment, shooting film and everything else that comes with planning and carrying out a shoot.
TBA
4:00-4:45pm
Breakout classes
Included with registration
4:00-6:30pm
Optional Styled Shoots
Expand your portfolio with an offsite shoot. Scroll through to see each instructors mood board for their shoot!
-OR-
3:30-4:00pm
pastry break
Wendy Laurel will use and teach creative techniques such as double exposures, light leaks, sun flare and other color techniques to visually showcase the underlying emotions of the photograph. The shoot will focus on the connection and emotion between family members or between the couple. Styling will be for a stripped down natural and beachy look.
The Importance of being published
sarah love
CREATIVE COLOR FAMILY AND ENGAGEMENT SHOOT
wendy laurel
Creating the natural light look with strobes & film
sandra coan
Many photographers shy away from using studio lighting in their work because they prefer the soft look of natural light. But the truth is, natural light isn't always available and relying on the weather for perfect light is a tricky game! Luckily, learning to create that soft, natural light look with artificial lighting is easier than you think. In this class, Sandra Coan will share her technique for creating a natural light look with strobes and flash when working with film and give students the tools they need to create perfect light in any situation.
Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Attendees will understand why getting published is important living in such a digital age. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive storyline, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help you perfectly curate images for submissions and help you stand out among the competition!
7:30-9:30pm
Opening party
previous /
next
CHECKOUT OUR DESKTOP VERSION FOR A FULL DETAILED VIEW!
Sunday
6:00-8:00pm
Registration
Monday
7:30-8:00am
Registration
8:00-8:30am
welcome
8:30-9:30am
Opening Keynote
Elizabeth Messina
9:30-10:15am
Daniel Kim
10:15-10:45am
coffee break
10:45-11:30am
breakout classes
11:30-12:00pm
lab Panel
12:00-1:00pm
Lunch
1:00-3:15pm
breakout classes
-OR-
1:00-3:30pm
optional styled shoots led by:
-corbin gurkin
-erich mcvey
-lauren fair
-savan phann
Corbin will guide students through her process of shooting details to create cohesive real-wedding editorial content. She takes the approach of making these images “a breath” in between more richly spontaneous moments of an event. Whether for a client’s album or for the pages of a magazine, these supporting images provide a useful balance of color and texture in any photographer’s portfolio. Students will focus on perfecting their skills, in particular walking away from the class with ready to use methods for shooting what many find to be a challenging editorial image: the wedding invitation. Palette & backdrop choices, timeline challenges, creative composition and must-have styling/camera tools will be explored. Students will be using real-wedding decor collections from some of Corbin’s favorite designers during the shoot.
Lifestyle on the beach - Styled by Ginny Au
erich mcvey
The Editorial Plan
corbin gurkin
Fine art family session in the Olive Groves
savan phann
THE STORY OF THE SEA : AN ELEGANT SEASIDE WEDDING EDITORIAL WITH MODERN MEETS OLD-WORLD TOUCHES
lauren fair
In Lauren Fair's editorial shoot, she'll walk you through a stunningly beautiful, ocean-inspired shoot with beautiful details. Lauren's shoots are known for pulling in lovely details, atmosphere and genuine models to give you the ultimate California portfolio-building editorial shoot. With soft tones inspired by the ocean + California coastline, the shoot will be designed to have a relaxed, bohemian fine art feel with flowing fabrics, intimate close ups and a relaxed aesthetic.
Style family shoot with a family of 4 nestled among the olives having a wonderful afternoon picnic. Wine, cheese and a swinging hammock. Kids running around, playing and laughing in the hammock, dad playing the guitar, and mom picking olives branches for a bouquet. This session will focus on shooting film and digital in a beautiful backlit location and learn how to shoot and pull, soft sweet, loving, details and connection between the family.
Learn to create a narrative and capture emotive imagery during this styled shoot including two real couples as well as styled vignettes & flat-lays. Erich & Ginny will show you how they create a narrative that feels natural and flows seamlessly, while coaxing the most out of each couple and trying to think outside the box. This knowledge and approach applies to both real couples as well as lifestyle campaigns. Erich will talk about natural lighting, directing, posing, composition, working with your environment, shooting film and everything else that comes with planning and carrying out a shoot.
previous /
next
3:30-4:00pm
pastry break
4:00-4:45pm
breakout class
-OR-
4:00-6:30pm
optional styled shoots led by:
-sandra coan
-wendy laurel
Wendy Laurel will use and teach creative techniques such as double exposures, light leaks, sun flare and other color techniques to visually showcase the underlying emotions of the photograph. The shoot will focus on the connection and emotion between family members or between the couple. Styling will be for a stripped down natural and beachy look.
CREATIVE COLOR FAMILY AND ENGAGEMENT SHOOT
wendy laurel
Creating the natural light look with strobes and film
sandra coan
Many photographers shy away from using studio lighting in their work because they prefer the soft look of natural light. But the truth is, natural light isn't always available and relying on the weather for perfect light is a tricky game! Luckily, learning to create that soft, natural light look with artificial lighting is easier than you think. In this class, Sandra Coan will share her technique for creating a natural light look with strobes and flash when working with film and give students the tools they need to create perfect light in any situation.