March 3, 2020

Tuesday Schedule

Hoping for some specialized instruction from our speakers? Master Classes and styled shoots are the perfect add-on to your Hybrid Collective registration. Enjoy a mini-workshop with your favorite photographer during the convention in a smaller group!

8:30-9:15am

speaker:
d'arcy benincosa

It’s time to stop playing the Starving Artist and start Playing it Rich. The truth is YOU CAN make good money as a photographer. In fact, it’s never been a better time in the world then to run a profitable creative business. In this class, D’Arcy Benincosa is going to show you how Making Money and having a Rich Mindset go hand in hand to operating a 6 Figure Creative Business.

9:15-10:00am

Speaker:
carrie moe from type a society

Becoming Boundless - Branding Unhinged

JUST BECAUSE YOU ARE CREATIVE DOESN'T MEAN YOU HAVE TO BE POOR

How do you build a brand from a rural location to reach your ideal clientele and travel international in one year? When will you reach your desired six figured income? Do you ever feel stuck in the hamster wheel of business? Come and learn the inside and authentic story of how Carrie Moe built Type A Society from nothing to gain recognition in record timing. See how your mindset changes everything.

10:00-10:30am

Coffee Break

10:30-11:15am

breakout classes

included with registration

Sponsored by theFINDlab

SHARE YOUR VOICE! HOW TO START A PODCAST

Jaine Kershner

SOCIAL MEDIA MANIFESTO: BEATING THE IG ALGORITHM

ashley rae

When it's time to expand: Running a successful associate team

lauren fair

STYLED SHOOTS WITH STRATEGY

Jessa Schifilliti

A single styled shoot can take your business to the next level, if done correctly. It can propel your business forward by elevating your portfolio and can directly lead to booking more clients. It is more than just picking a pretty color palette and hiring beautiful models -- there must be a strategy behind your editorial in order to yield results for yourself and the entire creative team. Jessa will go through initial idea to final execution of an editorial and the collaborative process between all creatives involved. From building the creative team to potential pitfalls along the way, this class will ensure measurable results from every project you dream up!

Podcasts are truly having a moment and starting your own podcast is not as scary as you think - I promise! It’s an incredible way to personally connect with your audience and even help to grow your brand. I’ll teach you how easy it is to get started, what gear you’ll need (not a lot, I swear!), and how to publish your podcast online for the world to hear. We’ll talk about how to find your niche in the podcast world and how by being yourself, you’ll truly standout.

Join Lauren Fair as she walks you through the ins and outs of building, running and maintaining a successful, profitable associate photography business. Lauren & Tim have a thriving associate photography team of 10 photographers all over the East Coast who shoot between 40-50 additional weddings under the LFP brand every year. She'll share strategies for finding the right people, training them, marketing your team as well as the logistics and financials of making the associate business work for you. We'll also have a time for Q&A!

The Instagram Algorithm changed…. (AGAIN!) And if just seeing the word “algorithm” freaks you out, we get it.The Instagram Algorithm is continuously changing, which makes it hard to figure out how the Instagram algorithm actually works. So how does the Instagram algorithm work?

Ashley Rae is a social media marketing specialist, educator, and wedding photographer who will be providing tips and strategies on how to transform by demystifying the rumours by covering everything you need to know about Instagram and its Algorithm. From breaking down the Algorithm itself, exciting updates, and specific strategies to grow and monetize your business. Genuinely. Rise above algorithm changes and never be afraid of the Algorithm again.

11:15-12:00pm

speaker panel

12:00-1:00pm

lunch

Included with Registration!

1:00-3:15pm

Breakout classes

Included with registration

Q&A time!

1:00-3:30pm

Optional Styled Shoots

Expand your portfolio with an offsite shoot.  Scroll through to see each instructors mood board for their shoot!

-OR-

This styled shoot takes advantage of the beach! Over 30% of all destination weddings take place on a beach. Learning how to meter film, and shoot digital to match on a beach is key to mastering the perfect destination portfolio. We will have everything set up as a real elopement. From a ceremony with a gorgeous floral installation and ACTUAL guests sitting in the seats to an officiant and ring exchange – this shoot encompasses everything you need to have an actual elopement shoot in your portfolio. Guests will be sitting at the table, the couple will be cutting the cake, and it will be a true celebration!

Julie & Courtney from envision events

Your Secret Weapon: The High End Planner

Sea Side Beauty Campaign - Creating Brand Content

heather nan

Elegant Beach Elopement: Build Your Destination Wedding Portfolio

d'arcy benincosa

Watercolor Clouds - wedding editorial inspired by  the California Sky

julie paisley

Colorful, So-Cal Wedding Vibes Styled Shoot

jessica olivero

Second shooting to grow your business

mekina saylor

1:00-1:45pm

2:30-3:15pm

We will be creating an artful and fashion forward campaign with a sophisticated sea side shoot for a beauty brand (TBD). Shooting fashion imagery, brand content and product photography. Our time will be spent playing with direct light, balancing the vision of a brand and creating a well rounded visual message throughout. Technically we will chat shooting film and digital in direct light, discussing editorial verses lifestyle and the dynamics of developing a mood for a brand. With Benjamin Holtrop on fashion and Ginny Au with Ludlow Props on product styling it will be a content filled shoot not to miss.

Inspired by the blue skies of California with the sunstone-rose walls of the high end wedding location, The Fairmont Grand Del Mar, this wedding elopement styled shoot is designed to up-level your portfolio.
From a bridal portrait against a stunning beautiful hand dyed linen fabric set built by Carrie Moe, to a real mock up ceremony with guests in the actual seats, you will walk away with loads of content and viral images. The bridal couple will be in a high fashion wedding gown with the bridesmaids in a stunning blue, soft rose and bright floral gowns paired with high fashion shoes and designer jewelry. Brighten up your instagram feed with a colorful dessert display and unique table brimming full of California sunset colors, Our diverse model selection will strengthen your brand presence as our master teacher Julie Paisley will teach the tricks of the trade for outside metering and shooting details. We will be styling multiple flat lays full of unique props, textiles and up and coming paper artists and props. 

Surprise & Delight Your Customers Through the Buying Journey

greeetabl

Join Jessica and Moelleux Events for a Colorful, So-Cal wedding vibes wedding. Brimming with brightly hued florals, a smoking hot couple donned in modern, edgy attire and lots of vibrant, playful details including a tequila and taco bar, this editorial is sure to action pack your portfolio with fun and flirty imagery.

Curious as to what high end planners and their clients are wanting and needing from their photographer? Well, wonder no more! From establishing and nurturing the planner/photographer relationship, to knowing exactly what you should (and more importantly, should not!) be doing with regards to earning the business of high end planners and their clients to what ultimately makes a planner gush (or rant!) over their experience with you, the dynamic duo from Invision Events will share everything, including do's and don'ts from initial inquiry to wedding day and beyond. This breakout is designed for those who are wanting to up level their current clientele and portfolio through targeted, strategic relationships and will be chockful of meaningful, light bulb moments!

In order to stay top of mind for your prospects and customers, it's important to surprise and delight at every stage of the buying journey. Join Zoë Scharf of Greetabl as she reveals the often-ignored, totally unappreciated way to grow your business

In 2008 Mekina photographed her first wedding as a 2nd photographer. After photographing up to 60 weddings as a 2nd shooter she launched her own business and booked 30 weddings in her first year of Mekina Saylor Weddings. She has learned a wealth of tips and tricks to ensure you keep getting booked as a 2nd photographer as well as getting booked as a primary photographer! She's photographed it all from the awkward and shy to the most outrageous and ridiculous. She's excited to offer advice to adapt to every situation and give you guides to help lead the way to your very own success. Let's do this!

cody & austin from goodlight presets

How to cut your edit time in half (For real)

Most photographers hate editing, but film and hybrid photographers REALLY hate editing! Let’s face it, film shooters can be a bit lazy when it comes to shooting, and editing with anything other than a Contax or Pentax. You know who you are. The less time you have to spend in front of a computer the more time you can spend with your family, focus on higher return investments, or just relaxing (what is that?). You can also make your clients happy with a much faster delivery time. If you edit your own work and want to do it faster, this session will be a game changer. From capturing the images on the wedding day, organization when you import your job to LR, to using the best presets we are going to cover how easy and fast editing can be. There will be live edits, Q&A, and you can bring YOUR images to be edited by us in real time - showing you exactly how to achieve your desired aesthetic to match film!

previous /

next

CHECKOUT OUR DESKTOP VERSION FOR A FULL DETAILED VIEW!


8:30-9:15am
d'arcy benincosa

9:15-10:00am
carrie moe from type a society

10:00-10:30am
coffee break
sponsored by thefindlab

10:30-11:15am
breakout classes

11:15-12:00pm
speaker Panel

12:00-1:00pm
Lunch

1:00-3:15pm
breakout classes

-OR-

1:00-3:30pm
optional styled shoots led by:
-D'Arcy Benincosa
-Heather Nan 
-JESSICA OLIVERO
-Julie Paisley 

This styled shoot takes advantage of the beach! Over 30% of all destination weddings take place on a beach. Learning how to meter film, and shoot digital to match on a beach is key to mastering the perfect destination portfolio. We will have everything set up as a real elopement. From a ceremony with a gorgeous floral installation and ACTUAL guests sitting in the seats to an officiant and ring exchange – this shoot encompasses everything you need to have an actual elopement shoot in your portfolio. Guests will be sitting at the table, the couple will be cutting the cake, and it will be a true celebration!

Sea Side Beauty Campaign - Creating Brand Content

heather nan

Elegant Beach Elopement: Build Your Destination Wedding Portfolio

d'arcy benincosa

Watercolor Clouds - wedding editorial inspired by  the California Sky

julie paisley

Colorful, So-Cal Wedding Vibes Styled Shoot

jessica olivero

We will be creating an artful and fashion forward campaign with a sophisticated sea side shoot for a beauty brand (TBD). Shooting fashion imagery, brand content and product photography. Our time will be spent playing with direct light, balancing the vision of a brand and creating a well rounded visual message throughout. Technically we will chat shooting film and digital in direct light, discussing editorial verses lifestyle and the dynamics of developing a mood for a brand. With Benjamin Holtrop on fashion and Ginny Au with Ludlow Props on product styling it will be a content filled shoot not to miss.

Inspired by the blue skies of California with the sunstone-rose walls of the high end wedding location, The Fairmont Grand Del Mar, this wedding elopement styled shoot is designed to up-level your portfolio.
From a bridal portrait against a stunning beautiful hand dyed linen fabric set built by Carrie Moe, to a real mock up ceremony with guests in the actual seats, you will walk away with loads of content and viral images. The bridal couple will be in a high fashion wedding gown with the bridesmaids in a stunning blue, soft rose and bright floral gowns paired with high fashion shoes and designer jewelry. Brighten up your instagram feed with a colorful dessert display and unique table brimming full of California sunset colors, Our diverse model selection will strengthen your brand presence as our master teacher Julie Paisley will teach the tricks of the trade for outside metering and shooting details. We will be styling multiple flat lays full of unique props, textiles and up and coming paper artists and props. 

Join Jessica and Moelleux Events for a Colorful, So-Cal wedding vibes wedding. Brimming with brightly hued florals, a smoking hot couple donned in modern, edgy attire and lots of vibrant, playful details including a tequila and taco bar, this editorial is sure to action pack your portfolio with fun and flirty imagery.

4:00-4:45pm

Breakout classes

Included with registration

4:00-6:30pm

Optional Styled Shoots

Expand your portfolio with an offsite shoot.  Scroll through to see each instructors mood board for their shoot!

-OR-

3:30-4:00pm

pastry break

An evening of mysterious romance- teaching concepts of using directionality and context of light to tell stories of the night. This shoot will help shape photographer's philosophies about how to use artificial light to build on top of rather than exclude it from their brand.

Growing a photography business from the ground up can feel intimidating! There’s a ton of competition and the list of things you didn’t train for is long. However, one of the main ways to maximize your potential and scale your business is through partnerships! Whether it be a spouse, a 2nd shooter, a business parter or anyone who believes in you, Kariss & Josh will teach you how to maximize and leverage relationships and overcome obstacles with a partner to reach a common goal.

The do's and don'ts of working with a partner

Josh and Karis Farris

Stories of the night

patrick le

Indoor Family Session

brooke schultz

Fast moving kids, tricky indoor light, stressed moms, over-it dads: an in-home family session is the ultimate test of any photographer's skills. But capturing gorgeous, authentic emotions and creating love-soaked family photos doesn't have to make you want to poke your eyeballs out. Watch Brooke work with a family in their home and steal her game plan for shooting a family session, snag quick tricks and endlessly recyclable games for photographing families large or small (and try 'em out at the shoot with feedback to finesse in real time, baby!)
From easy ways to flatter mom, to wrangling kids, to shooting film in less than ideal light, this shoot will skyrocket your confidence in directing families to (finally) create the candid, loving family images of your dreams.

2:30-3:15pm

PHotovision

Leveling Up in Post—How to Get the Most Out of Your Film Scans

You’ve downloaded your scans and they look fantastic—but now what? We’re breaking down how to get the most out of your film scans, from the time of shooting, to in-lab processing, post-processing and prints. Learn how to spend less time behind your computer and more time doing what you love.

We'll cover:

-Getting it right in camera.
-Communicating with your lab.
-What can be controlled during scanning.
-Color-correcting methods.
-Getting the "greens of your dreams."
-Working in batches.
-Dealing with contrast.

BONUS: Prints and serving your clients.

previous /

next

3:30-4:00pm
pastry break

4:00-4:45pm
breakout class

-OR-

4:00-6:30pm
optional styled shoots led by:
-brooke schultz
-patrick le






An evening of mysterious romance- teaching concepts of using directionality and context of light to tell stories of the night. This shoot will help shape photographer's philosophies about how to use artificial light to build on top of rather than exclude it from their brand.

Stories of the night

patrick le

Indoor Family Session

brooke schultz

Fast moving kids, tricky indoor light, stressed moms, over-it dads: an in-home family session is the ultimate test of any photographer's skills. But capturing gorgeous, authentic emotions and creating love-soaked family photos doesn't have to make you want to poke your eyeballs out. Watch Brooke work with a family in their home and steal her game plan for shooting a family session, snag quick tricks and endlessly recyclable games for photographing families large or small (and try 'em out at the shoot with feedback to finesse in real time, baby!)
From easy ways to flatter mom, to wrangling kids, to shooting film in less than ideal light, this shoot will skyrocket your confidence in directing families to (finally) create the candid, loving family images of your dreams.