11:30-12:30PM

SPONSOR HOUR

12:30-1:30PM

Lunch

Included with registration

Are you a creative-minded business owner trying to figure out how to run your business better? Do you wish you could spend an hour with a business consultant that's also a wedding industry expert, who breaks down finances in a way we can all understand? Ben, a former business consultant turned highly successful wedding and commercial photographer, offers a proven plan to help the creative business owner understand finances and how a practical, organized approach to finances will free you up to do what you’re best at, being creative. 

In the world of creative entrepreneurship and photography, diversifying your income is not just a choice – it's strategically essential. While you can diversify in many ways, for those of us who find value in sharing the skills we've worked so hard to grow, education is a wonderful way to both create impact and scale. This class covers the different options for monetizing your knowledge from offering workshops/events, Speaking on stages, creating online courses, or creating digital products.

Whether you see a need in your industry to offer an educational resource, or you feel drawn to helping others succeed within your community through sharing your skill set and knowledge; industries thrive off of experts passing down what they know. While creating educational experiences and offerings (from mentoring to course creation) can be heavy work, the reward of helping your peers, your community, and your industry grow and thrive is incredible.

Want to make money selling your photography as fine art? Interested in starting a print shop? Want to learn how to be featured in a gallery and museum? Join Kayla Barker for this breakout to learn how she has branched into the fine art world with her film photography and her unique encaustic wax photo art. She will share how she sells her artwork online and in person, at art shows and festivals and how to get your work in galleries and museums to grow your list of fine art collectors. Learn how to increase your yearly income by starting a print shop, offering products, creating art and selling your photography in the art world during this breakout session.

BREAKOUT SESSION

10:30-11:20AM

BREAKOUT SESSION

9:30-10:20AM

BEN FINCH

KAYLA BARKER

10:30-11:20

BREAKOUT SESSION

LAYLEE EMADI

7:30-8:30AM

breakfast

Included with registration

From brand strategy to redesigning your website, we will debunk the myths surrounding rebranding and create a roadmap for revitalizing your brand.

Editorials, workshops, and styled shoots are a double-edged sword. They can both elevate and de-value your portfolio depending on how you use them. In this break-out class we will walk through how an intentional approach to shooting editorials has helped us elevate our portfolio, become more intentional with our work, incorporate a more customized and nuanced approach to our client work, and has even landed us shooting a bridal campaign at NYBFW. We will walk through what makes a successful editorial, how to set one up, the common pitfalls, and what to do with the photos afterward. Shooting work like this can be hugely beneficial if you take an intentional approach, and we’ll walk you through every detail.

8:30-9:20AM

DAVID ABEL

BERNEL WESTBROOK

The ARTE of the Bridal Session is an extraordinary masterclass with world renowned, award winning, celebrity photographer Elizabeth Messina. This immersive class is focused on the ARTE of creating truly exquisite and meaningful images of a bride. Elizabeth is passionate about capturing women & will generously share her knowledge & secrets she has developed throughout her career. You’ll learn how she gracefully directs & utilizes composition, natural light & posing to create gorgeous bridal portraits. You’ll also learn how she styles & thoughtfully incorporates Fashion. This class will truly enhance the quality of your bridal portraits. There will be unexpected surprises for participants in the class.

2:00-4:00PM

Master shoot
(optional Add-on)

ELIZABETH MESSINA

Mastering Art and Business for Success Prepare for an exhilarating journey with Jennifer as she dives headfirst into the exciting world of family photography. Join her to supercharge your approach and master the art of not only creating breathtaking photos but also achieving financial success. Together, she will share her secrets to help you find your unique voice, crafting stunning and cohesive images and curating top-quality galleries. Get ready for pricing strategies that go beyond just profits, guaranteeing your long-term triumph and business longevity. From start to finish, you'll become a pro in family photography sessions, master the art of In-Person Services, and create a boutique experience that supports your clients every step of the way. By the end of this class, you'll be armed with the tools to turn each session into a 4-5 figure masterpiece, establishing your unique mark in the family photography world while delivering an exceptional client experience. It's going to be a blast!

9:30-10:20AM

BREAKOUT SESSION

JENNIFER LAWRENCE

I am an open book. I will share some images and stories, but I mostly want to sit in a circle and hear what stresses you and offer some possible approaches you may not have thought of.

2:00-4:00PM

MASTERCLASS
(optional Add-on)

JOHN DOLAN

Throw out everything you thought about how you HAVE to run your business. We’ll workshop what makes YOU stand out, how you want your business to feel, what experiences you want to enjoy in your life, and then put the legs on it to figure out how many bookings, what offers, and at what prices will help you accomplish your vision. Life long connections with clients? Spend 6 months traveling? Have the summer off to spend with your kids? Shoot 10 stunning weddings a year? We’ll dream it up, brainstorm, and also put the strategy and pricing in place to make it happen. All of it is on the table: crazy ideas, new income streams, financial freedom, deep connection, new stages. You’ll leave inspired and excited about where your photo business can take you.

2:00-4:00

MASTERCLASS
(optional Add-on)

KRISTIN SWEETING

Do you know where they hide dead bodies? PAGE #2 OF GOOGLE. If you’re not on page #1, you’re missing out on $$$ in your pocket and countless dream clients looking for you right now. We’ll walk through the simple, not-techy steps of exactly how to get your website on page #1 of Google (for multiple locations). Trust me — you’re about to fall in love with SEO.

8:30-9:20AM

Breakout session

Ryan Moreno from Tonic Site Shop

2:00-4:00PM

MASTERCLASS
(optional Add-on)

Join this dynamic duo as they share their top secrets for being, having and doing everything you ever wanted in business and in life. From owning your personal power and walking in your light, to showing up as your fully authentic and magnetic self to the simple truths and actions most people don't believe and won't take part in - they're covering it all. Basically, this will be the most fun you'll have in 120 minutes all week at Camp Lucy. You'll walk away refreshed and with a renewed sense of who you are, where you're going and how you'll get there.

COURTNEY WOLF & SACIA MATTHEWS

Breakout session

Breakout session

8:30-9:20AM

You’ve felt the slowdown. Your competitor has felt it - we all have. The truth is that the way couples find vendors is rapidly changing. Is your marketing keeping up? Through real-world case studies and data-made-interesting (data can be fun, promise!), we’ll dive deep into today's couples' shifting needs and behaviors and how to get on their radar and become their favorite vendor. By understanding where and how today’s couples seek out vendors, you’ll unlock the secrets to a thriving, future-ready business, no matter how fast platforms, trends, or marketing tactics tend to change. I’ll walk you through exactly what to do inside of your business today so you can start seeing those dream inquiries tomorrow.

9:30-10:20AM

BREAKOUT SESSION

ADRIENNE McDERMOTT of Ava and the Bee

A modern take on weddings out west filled with natural light, fabulous fashion and accessories, and rich colors and textiles.

2:00-4:00PM

styled shoot
(optional Add-on)

LINDSEY MORGAN of Bello and Blue Events

2:00-4:00PM

STYLED SHOOT
(optional Add-on)

Organic Opulence encapsulates the harmonious fusion of nature's untamed beauty with the precision of modern design. Lush greenery takes center stage, exuding a sense of organic vitality, while sleek and structured contemporary elements provide a striking contrast. This mood board captures the essence of an opulent experience rooted in the purity of nature, where the unrefined meets the refined, resulting in a visual symphony of elegance and innovation.

HAILEY LILLIARD of Detailed Touch Events

4:00-5:00PM

sponsor hour with PM break

Get coached by Kristin Sweeting on your portfolio and pricing. We’ll pull up your portfolio and pricing sheet and Kristin will give you on the spot coaching of how to adjust pricing offerings and what images you show to attract and book higher end clients and greatly increase your amount per booking. Outside of Hybrid, Kristin charges $5000 for a pricing and portfolio intensive and regularly helps her clients jump into their next pricing zone with joy and confidence. In this intimate session, there will be 6 slots so each person gets 15-20 minutes to dive into their pricing and portfolio and will leave with changes that will yield quick and long lasting results. Students who have participated in one of these sessions in the past have gone on to double or triple their revenue, book 5 figure weddings, feel more confidence in their business model, and continue to apply lessons over years of their growth. If you sign up, be prepared with 30 of your top images and your pricing page/guide to workshop live. 

5:00-7:00PM

MASTERCLASS
(optional Add-on)

KRISTIN SWEETING

These aren't the same engaged couples or weddings as years past; what worked then isn't working now. It's time to take your brand through a marketing refresh, which is exactly what we'll create together. Leave behind the old-school marketing tactics and learn how to speak the language of your ideal couples as you create your own modern marketing plan that ensures you stand out in the crowded market. Laptops and notebooks are encouraged, because by the end of this in-depth masterclass, you'll walk away with a tailored 2024 marketing strategy that guarantees you'll be seen, heard, and valued by your ideal clients, leading to more standout bookings. Those who attend will also get a 1:1 strategy call with Adrienna after the conference to get personalized feedback on their strategy or review anything they have implemented. This is your opportunity to reinvigorate and reestablish your brand for years to come!

5:00-7:00PM

MASTERCLASS
(OPTIONAL ADD-ON)

ADRIENNE McDERMOTT of Ava and the Bee

You’ve just watched Elizabeth shoot and now it’s your turn to shoot her exact set-up and have personalized instruction and coaching from Elizabeth while you are behind the camera. Everyone will get at least 10 mins of 1.1 time with the model and Elizabeth. When you are not shooting, it’s the perfect time to learn from watching the other attendees being coached as well. Elizabeth will also have several flat lay set-ups available for you to photograph for your portfolio. This class is limited to 12 attendees and only available if you attended her earlier class on the same day.

5:00-7:00PM

Masterclass
(optional Add-on)

ELIZABETH MESSINA

A modern take on weddings out west filled with natural light, fabulous fashion and accessories, and rich colors and textiles.

5:00-7:00PM

styled shoot
(optional Add-on)

LINDSEY MORGAN of Bello and Blue Events

5:00-7:00PM

STYLED SHOOT
(optional Add-on)

Organic Opulence encapsulates the harmonious fusion of nature's untamed beauty with the precision of modern design. Lush greenery takes center stage, exuding a sense of organic vitality, while sleek and structured contemporary elements provide a striking contrast. This mood board captures the essence of an opulent experience rooted in the purity of nature, where the unrefined meets the refined, resulting in a visual symphony of elegance and innovation.

HAILEY LILLIARD of Detailed Touch Events