Hoping for some specialized instruction from our speakers? Master Classes and styled shoots are the perfect add-on to your Hybrid Collective registration. Enjoy a mini-workshop with your favorite photographer during the convention in a smaller group!

Schedule

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Monday

8:00-5:00pm
trade show floor open

8:30-11:50am
General session

11:30am
lunch

1:00-3:50pm
breakout classes

1:00-3:00pm
elizabeth messina master class
maternity

1:00-7:30pm
add-on styled shoots

4:00-5:00
What's your archetype?






September 27, 2021

September 27, 2021

monday

8:00-5:00pm

Trade show floor open

Visit our sponsors

8:30-11:30am

General session

Hear from Elizabeth Messina, Perry Vaile and The Archetype Process. 

11:30am 

Lunch

Included with registration

1:00-3:50pm

Breakout classes

Included with registration

10 Common Legal Mistakes and Solutions 

magi fisher

1:00-1:50pm

Running your own business can be stressful! Let Magi Fisher of The Artists’ Lawyer guide you through business foundations, as she discusses the biggest legal mistakes she sees photographers make. As both a licensed attorney and the founder of a successful photography studio, Magi Fisher’s feet have been firmly planted in both the legal and creative industries for nearly a decade and her wide range of experience has given her the unique ability to understand the specific needs of photographers. Breathe a sigh of relief and feel more confident in growing your business sustainably and intentionally with Magi’s easy-to-use practical, proactive, and protective tips in your back pocket.

Mastering Dark Skin Tones for the Hybrid Photographer

Tyrenda Pentacost

In this class participants will learn basic photography techniques to allow the best outcomes for post processing. They will learn how to edit dark skin tones on digital and film to ensure to flatter tones and create beautiful images. Students will learn how to color match film to digital for darker skin tones. 

1:00-3:00pm

This intimate MATERNITY class with Elizabeth Messina will change how you capture pregnancy photographs forever. The emphasis will be on gesture and flattering poses for an expectant mother. Elizabeth will share with you how she interacts with and gently directs a mother. You'll learn how light, angles and communication can help you create beautiful pregnancy photographs. Join this class and learn how to create feminine, romantic & delicate maternity imagery. 

This year every Master Class attendee will get an opportunity to capture a few images of their own, beautifully styled by Joy Proctor. Each attendee will literally be able to stand side-by-side with Elizabeth while she supports and guides them. 

1:00-4:00pm

Staying true to yourself and business when you are feeling like a failure

roHana olson

2:00-2:50pm

ADDING VALUE + IMPACT TO YOUR BRAND

Erika Delgado

Learn how to create Value and Impact in your business up front so that people are attracted to your brand for these reasons from the start. In this class, we will learn how to enhance the perceived value of our brand’s and have people lining up to do business with us!

Are you ever feeling like a failure in your business? Struggling to get motivated, getting that pep back in your step, because you’re up late, spinning your wheels and not making progress? Then this breakout session is for you. Learn strategies to utilize in your life to boost your confidence and remind yourself of the amazing business owner you are even when those moments of failure hit. 

"Shut up and take my money!" The Creative's Guide to  Copy that Sells

Olivia Carson

3:00-3:50pm

 You didn't sign up to be a writer when you decided to do what you love for a living. Three cups of coffee in and still staring at a blank screen? Been there. The pretty pictures on your website will draw clients in, but your words are what'll get them to stick around. Say goodbye to the blinking cursor and feel confident in your words when it matters most: making that paper. Your newest offer may be all that and a bag of chips, but without the strategy to have your message cut through the noise, your launch is doomed to fall flat. Come to class ready to learn about writing sales pages, email nurture sequences, social media ad copy, and how to integrate the stories your audience is dying to hear. 

The Ballerina Effect

sarah carpenter

In the quest to create beautiful photographs for you clients, client work isn’t enough. It’s up to us to do the personal work. Mine just happened to begin with ballerinas. Join me in my discussion of why personal work is important for understanding your own personal aesthetic and for giving the world you best art.

Join us at the stunning River Bottoms Ranch as we explore a story of timeless femininity and elegance, envisioned for the modern day wedding. Inspired by the juxtaposition of traditionally bridal fashion elements like pearls and satin gowns with a minimalist, clean approach to styling, this luxury-level shoot will include a real couple, a "lived-in" tablescape, detail vignettes, and multiple fashion looks. A neutral color palette will ensure a seamless blend into your wedding portfolio, elevating your aesthetic with a fresh look.

The Modern Traditionalist

d'arcy benincosa

In this wedding day editorial, we pay homage to Toni Morrison’s works drawing from her use of impactful imagery, lyrical writings and diverse character use. 

Classic literature has long inspired my photography and love of the visual narrative as told on film. This shoot aims to provide attendees with an epic portfolio piece that is both relevant and dripping with depth. Set against the mountains of Park City, details will include real wedding day components including a lush ceremony set up, detailed tablescape and real couple. Attendees will also receive teaching materials equipping them with tips and feedback on capturing storylines more powerfully through their work. 

fall in the garden

ashley rae

"Gather Me” the Art of the Visual Narrative Inspired by Toni Morrison

Alisha Crossley

Our design is inspired by the autumn beauty of the Utah landscape focusing on the golden transition of summer to fall. Warm, earthly fall hues of gold, carmel, and rust will be paired with soft rose tones to create a romantic garden design. The changing foliage and creek of 4U Ranch will serve as the backdrop for our floral garden-inspired design by Rachael Ellen Events. Our story will include a ceremony with seated guests, a lush and seasonal reception tablescape in the modern barn space, as well as exquisite details and fashion - all paired amongst the organic nature of the Utah mountains. Hosted and led by Ashley Rae Photography, this experience will focus on unscripted posing through unique directing, storytelling, and forming an emotional connection through client experience. 

1:00-3:50pm

Breakout classes

Included with registration.

1:00-7:30pm

Styled Shoots

Add-on opportunity to build your portfolio

4:30-7:30pm

fall in the garden

ashley rae

Our design is inspired by the autumn beauty of the Utah landscape focusing on the golden transition of summer to fall. Warm, earthly fall hues of gold, carmel, and rust will be paired with soft rose tones to create a romantic garden design. The changing foliage and creek of 4U Ranch will serve as the backdrop for our floral garden-inspired design by Rachael Ellen Events. Our story will include a ceremony with seated guests, a lush and seasonal reception tablescape in the modern barn space, as well as exquisite details and fashion - all paired amongst the organic nature of the Utah mountains. Hosted and led by Ashley Rae Photography, this experience will focus on unscripted posing through unique directing, storytelling, and forming an emotional connection through client experience. 

MASTER CLASS (OPTIONAL ADD-ON) 

Elizabeth Messina

Maternity

Join us at the stunning River Bottoms Ranch as we explore a story of timeless femininity and elegance, envisioned for the modern day wedding. Inspired by the juxtaposition of traditionally bridal fashion elements like pearls and satin gowns with a minimalist, clean approach to styling, this luxury-level shoot will include a real couple, a "lived-in" tablescape, detail vignettes, and multiple fashion looks. A neutral color palette will ensure a seamless blend into your wedding portfolio, elevating your aesthetic with a fresh look.

The Modern Traditionalist

d'arcy benincosa

In this wedding day editorial, we pay homage to Toni Morrison’s works drawing from her use of impactful imagery, lyrical writings and diverse character use. 

Classic literature has long inspired my photography and love of the visual narrative as told on film. This shoot aims to provide attendees with an epic portfolio piece that is both relevant and dripping with depth. Set against the mountains of Park City, details will include real wedding day components including a lush ceremony set up, detailed tablescape and real couple. Attendees will also receive teaching materials equipping them with tips and feedback on capturing storylines more powerfully through their work. 

"GATHER ME” THE ART OF THE VISUAL NARRATIVE INSPIRED BY TONI MORRISON

Alisha Crossley

1:00-3:50pm

Breakout classes

Included with registration

4:00-5:00pm

A live demo using TAP with founder, and creator, Dustin Francis showing you how in just a couple of clicks you can have full professionally edited images ready to deliver to your clients.

Sponsor class

what's your archetype?

Connecting with YOUR people

Tyler Speier

It seems like each week there is something new on Social Media. From Reels to Tiktok, stories to video pins on Pinterest...things change fast! This session focuses on some basic tips for Reels, Tiktok, and using video content on your social media channels to inspire authentic connection with your audience. The number of followers or likes on your accounts don’t matter. Authentic connections with your audience lead to strong referrals and booked clients. 90% of my referrals say they found me on social media. In this session, I’ll share about my experience with growing my social media (specifically growing my Instagram and Tiktok) to position my business in the luxury wedding market.